ClearPath SEO Revamp
Launched a 4-week campaign across Meta and Pinterest tailored for product discovery.
Overview
ClearPath, a professional services platform, approached us with a common but urgent issue — their website traffic was declining, and they weren’t ranking for the services they offered. Despite having high-quality offerings and a strong portfolio, potential clients couldn’t find them online.
We partnered with their internal team to perform a full SEO revamp. From technical clean-up to strategic keyword implementation and content restructuring, we rebuilt their search visibility from the ground up. Our mission was to get ClearPath ranking for high-value terms and attract traffic that converts.
Objective
To restore and strengthen ClearPath’s online presence, we outlined the following key objectives:
Perform a full audit to identify and fix technical SEO issues.
Improve site architecture and metadata for better crawlability.
Research and target keywords relevant to high-intent services.
Develop content that supports search visibility and lead generation.
Track, analyze, and optimize organic performance regularly.
Solution
We took a structured, hands-on approach to ensure SEO results were long-lasting and scalable:
Conducted an in-depth SEO audit covering site speed, broken links, indexing, and mobile responsiveness.
Rewrote key service pages with optimized H1 tags, meta titles, and strategic keyword placement.
Created a pillar content strategy, including blog posts and internal link clusters.
Enhanced website architecture and added schema markup for featured snippet eligibility.
Set up performance tracking via Google Search Console and connected GA4 with key events.
Collaborated with the client to regularly update and refresh older content to maintain ranking.
Result
Within just a few months, ClearPath saw a dramatic improvement in search visibility and user engagement:
Website traffic increased by 95% within 3 months of the revamp.
Ranked on the first page for 12 new service-related keywords.
Improved page speed score from 56 to 91 (mobile).
Bounce rate on organic visits dropped by 22%, signaling better content relevance.
Lead volume from organic sources doubled, reducing dependence on paid ads.
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