Paid Ads Campaign for a Tech Startup
Ran Google & LinkedIn Ads for a SaaS brand, increasing leads by 150% and cutting CPL by 20% through smart targeting.
Overview
We worked with a fast-growing SaaS startup that had just launched its AI-powered productivity tool. With a solid product in hand, they were ready to scale and capture market share quickly, but they needed a performance-driven paid advertising campaign to make it happen.
The startup’s core challenge was awareness. Despite having a product that solved a real problem for remote teams, they weren’t visible enough in the highly competitive tech space. Our goal was to create a targeted, high-converting paid ads strategy across Google and social platforms to put them in front of the right users at the right time, and turn clicks into conversions.
Objective
With growth as their main priority, we set out to accomplish the following:
Drive qualified traffic to key landing pages through paid media.
Improve conversion rates while keeping acquisition costs low.
Establish strong campaign foundations that could be scaled over time.
Create clear, compelling messaging that communicated product benefits in seconds.
Track user behavior and optimize ads in real time based on performance.
Solution
We built and executed a comprehensive paid ads strategy designed for both short-term wins and long-term scalability:
Launched multi-platform campaigns across Google Search, LinkedIn, and Meta Ads, with platform-specific creatives.
Crafted multiple ad variations for split testing (CTAs, visuals, formats) to see what resonated best with the startup’s core user personas.
Directed ad traffic to optimized landing pages with focused messaging, social proof, and frictionless CTAs.
Set up conversion tracking and funnel analytics using Google Tag Manager, GA4, and Hotjar.
Optimized campaigns weekly based on performance data — pausing low-performers, reallocating budget, and refining targeting continuously.
Result
The campaign delivered powerful results in a short period, helping the startup scale faster and smarter:
Over 2,500+ qualified leads generated in the first 60 days.
45% reduction in cost-per-lead (CPL) after A/B testing and optimization.
Conversion rate on landing pages jumped to 17%, up from 8% pre-campaign.
Paid ads became their #1 source of trial signups within 6 weeks.
Created a framework that could be scaled for international markets in the next phase of growth.
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