SEO & Content Strategy for an E-Commerce Store
Revamped site content and SEO, leading to 200% more organic traffic and better keyword rankings across key product pages.
Overview
This project involved working with a niche eCommerce brand selling premium home office accessories. While their product quality and design were top-tier, their site wasn’t generating consistent organic traffic, and most of their sales came from paid ads. They needed a long-term strategy to reduce ad spend and grow their visibility organically.
We partnered with them to build a scalable SEO and content strategy that would attract qualified traffic, improve search engine rankings, and establish their brand as a go-to source in their niche. The project combined in-depth keyword research, technical SEO improvements, and a content plan focused on solving user problems and showcasing product use-cases in creative ways.
Objective
The brand's goals were clear, they wanted to reduce reliance on paid media while creating a steady stream of organic traffic and conversions. The main objectives were:
Audit and fix on-site SEO issues that were affecting discoverability.
Improve search engine rankings for high-intent, product-related keywords.
Build domain authority through content that answered user questions.
Drive more organic traffic to product and blog pages.
Increase conversion rates from organic traffic sources.
Solution
We approached this with a well-rounded SEO and content strategy built specifically for their niche and audience behavior:
Conducted a full SEO audit including site speed, crawlability, keyword gaps, and metadata improvements.
Restructured product and collection pages with keyword-optimized titles, descriptions, and alt tags.
Created a long-term content calendar featuring blogs, how-to guides, and buyer’s guides based on search intent and competitor gaps.
Integrated internal linking strategies to boost SEO equity across the site.
Collaborated with their design team to make each content piece visually appealing and conversion-friendly.
Set up performance tracking using Google Search Console and Analytics to monitor improvements and guide future tweaks.
Result
After launching the strategy and monitoring performance over the next few months, we saw measurable growth across key SEO metrics:
Organic traffic increased by 120% within 90 days.
Ranked on page 1 for 15+ new high-volume keywords, including competitive product-specific terms.
Blog content accounted for 25% of total site traffic within 2 months.
Bounce rate on organic pages dropped by 18%, indicating stronger content relevance.
Sales from organic traffic increased by 42%, reducing overall ad spend and improving ROI.
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