Social Media Campaign for a Fashion Brand
Launched a content strategy for Instagram and TikTok, boosting engagement by 50% and sales by 30% through influencer collabs.
Overview
Nuvo is a fast-growing fashion eCommerce brand known for its bold, minimalist pieces targeted at Gen Z and Millennial shoppers. As their product line expanded, they needed a social media campaign that could reflect their aesthetic, build strong brand recognition, and most importantly — drive measurable growth in online sales.
We partnered with Nuvo to craft a platform-specific campaign focused on Instagram and TikTok. From designing on-brand content to launching paid ads and influencer partnerships, the goal was to create buzz, boost engagement, and turn followers into customers. The strategy included trend-led visual content, product teasers, and community-driven storytelling that aligned with seasonal drops and Nuvo’s core identity.
Objective
Nuvo came to us with a clear goal: to elevate their presence on social media and convert that visibility into real sales. As a fashion-forward eCommerce brand targeting Gen Z and Millennials, they needed a campaign that didn’t just look good, it had to perform. The objectives were to:
Grow brand awareness and online visibility in a saturated market.
Deepen engagement across Instagram and TikTok, where their audience is most active.
Drive consistent traffic to their website’s product pages.
Increase sales from social referrals, especially during seasonal launches.
Improve the performance of paid social ads while reducing the cost-per-click and boosting ROAS
Solution
To meet Nuvo’s goals, we designed a creative and strategic approach tailored to their brand tone and target audience. Our solutions included:
Developing a comprehensive content strategy for both Instagram and TikTok, each platform had a distinct tone and flow, and we made sure content was optimized accordingly.
Producing engaging visuals including short-form videos, reels, teaser clips, and lifestyle imagery that aligned with Nuvo’s minimal, modern aesthetic.
Launching targeted paid ad campaigns across Meta platforms (Instagram & Facebook), supported by A/B testing for headlines, visuals, and calls-to-action.
Partnering with micro-influencers and creators to bring authenticity and trust to the brand's presence.
Monitoring campaign performance daily, using real-time data to tweak creative, targeting, and spend for optimal results.
Result
The campaign delivered on every major goal, and exceeded expectations. Within the first 30 days of launch:
Nuvo experienced a 50% increase in engagement across their Instagram and TikTok channels, with more likes, comments, and shares.
Online sales attributed to social traffic increased by 30%, especially around product drops and flash sales.
Paid advertising efforts achieved a 3.5x return on ad spend (ROAS), driven by well-tested creatives and targeted placements.
Click-through rates on social ads improved by 40%, thanks to optimized copy and engaging visuals.
The brand gained thousands of new followers, many of whom converted into customers over the campaign period.
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