Deon-Libra Paid Ad Campaign
Restructured their blog architecture and optimized pages for high-intent keywords.
Overview
Deon-Libra is an emerging perfume brand known for its bold, modern scents inspired by emotion and identity. With an elegant brand aesthetic and strong product reviews, their goal was to increase online sales and become a recognizable name in the niche fragrance space.
Although they had grown a small community through organic content, they hadn’t yet explored paid advertising. We stepped in to build a data-driven paid ad strategy designed to boost conversions, amplify brand presence on social media, and connect their signature scents with a larger audience.
Objective
Deon-Libra wanted to go from “emerging” to “everywhere.” Our specific objectives were:
Drive targeted traffic to high-performing product pages.
Build campaigns optimized for both awareness and conversions.
Lower the cost-per-acquisition (CPA) while increasing order volume.
Create consistent, on-brand ad creatives that resonated with their audience.
Track campaign performance in real-time and optimize continuously.
Solution
We built a performance ad funnel across Meta and TikTok, focusing on engagement, retargeting, and conversion:
Developed audience segments based on existing customers and lookalikes.
Designed visually bold and skincare-focused creatives tailored to mobile-first users.
Launched full-funnel ad campaigns: awareness (UGC + video), consideration (carousel + testimonials), and conversion (limited offers).
Integrated landing pages optimized for mobile speed, product focus, and one-click checkout.
Ran weekly tests on creative, copy, and CTA to fine-tune results.
Set up detailed performance tracking across Meta Ads Manager and Shopify Analytics.
Result
The paid ads campaign exceeded expectations across both performance and ROI:
3.2x ROAS (Return on Ad Spend) across Meta and TikTok.
Generated 4,800+ new purchases within the first 45 days.
Cost-per-acquisition (CPA) dropped by 33% after 3 weeks of optimization.
Retargeting campaigns brought back 22% of abandoned carts.
Campaign creatives received over 1.2M impressions, significantly boosting brand visibility.
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