Gliwings Website Optimization
Launched a new website and ad strategy, resulting in stronger conversion.
Overview
Gliwings is a beauty eCommerce platform offering a curated selection of skincare, cosmetics, and wellness products from indie and high-end brands. While the brand had strong traffic from influencers and organic search, its landing pages weren’t converting as expected.
They brought us in to rethink the landing page experience. Our goal was to bridge the gap between traffic and purchases , creating pages that not only looked stunning but were strategically optimized to convert beauty shoppers with ease.
Objective
We aimed to improve the shopping experience and turn traffic into loyal customers. The key goals included:
Increase conversion rates across hero product and campaign pages.
Improve page load speed, layout clarity, and mobile experience.
Restructure content hierarchy to focus on benefits and social proof.
Add elements that build trust, such as reviews, FAQs, and secure checkout signals.
A/B test designs and messaging for performance insights.
Solution
We applied a conversion-first approach with a clean, elevated aesthetic fit for beauty shoppers:
Designed modular landing page sections with better product storytelling.
Added dynamic customer reviews, star ratings, and before/after visuals.
Streamlined navigation and reduced clutter to guide focus to CTAs.
Integrated urgency elements like limited-time offers and low-stock labels.
A/B tested different hero images, headline styles, and CTA placements.
Enhanced mobile layout to prioritize speed, tap zones, and scroll logic.
Result
The impact was immediate, the optimized landing pages helped drive higher engagement and more purchases:
+62% increase in overall conversion rate within the first month.
Mobile bounce rate decreased by 38%, improving session depth.
Checkout completion rate improved by 47% after design changes.
Average session duration increased by 28%, indicating better user flow.
Helped Gliwings surpass their monthly sales target by 18%.
Other Projects
